One thing I’ve come to realize is that urgency is overrated. In fact, I’ve come to believe urgency is poisonous. Urgency may get things done a few days sooner, but what does it cost in morale? Few things burn morale like urgency. Urgency is acidic.
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Jason Fried of 37Signals neglects to mention one aspect that seems to come back over and over to haunt those of us who live with "urgency"; that it costs dearly to rework things that were done in a hurry.