Kevin Dangoor recorded an interesting screencast on some of the essentials of getting an open source project more widely circulated. Essentially Dangoor explains that having a successful open source project is not just about code, it's about good product management. I wanted to title this post with Dangoor's most quotable quote: "Rails is not where it is because of great code." But there are a lot of people who would take that as an opener for a religious war without seeing his real intent of highlighting marketing and management of a project.
I won't rehash it, it's worth watching it for yourself.